(1) Establish a team responsible for creating and maintaining the company Web site. The Web site should be up to date and accurate. You should date all material information when it is posted or modified. You should also move outdated information to an archive. Archiving allows the public to continue accessing information that may have historical or other value even though it is no longer current. You should establish minimum retention periods for information that is posted to and archived on your Web site. Retention periods may vary depending on the kind of information posted. [FN 44] You should also explain how your Web site is set up and maintained. You should remember that posting material information on your Web site is not acceptable as the sole means of satisfying legal requirements to “generally disclose” information.
(2) Use current technology to improve investor access to your information. You should concurrently post to your Web site, if you have one, all documents that you file on SEDAR. You should also post on the investor relations part of your Web site all supplemental information that you give to analysts, institutional investors and other market professionals. This would include data books, fact sheets, slides of investor presentations and other materials distributed at analyst or industry presentations.[FN 45] When you make a presentation at an industry sponsored conference try to have your presentation and “question and answer” session webcast.
FN 44 See the TSX’s Electronic Communications Disclosure Guidelines.
FN 45 This recommendation is based on the recommendations contained in The Toronto Stock Exchange Committee on Corporate Disclosure’s final report issued in March 1997 and in the TSX’s Electronic Communications Disclosure Guidelines. See also the guidance note “Better Disclosure for Investors” issued by the Australian Securities & Investments Commission (http://www.asic.gov.au).